Instagram & Facebook Reveal How Users Discover Events
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Instagram & Facebook Reveal How Users Discover Events

Facebook and Instagram are two of the most powerful event promotion platforms. 700 million people use Facebook Events each month to find things to do, and 80% of Instagrammers follow at least one business.

You can turn these platforms into the most impactful part of your marketing strategy. But to do so, you need to understand how event discovery works differently on these channels.

No one knows how event-goers use these platforms better than the teams at Instagram and Facebook. Download this ebook for exclusive new data and insights from the Instagram and Facebook Events teams, plus examples of how events like yours have already put their strategies into action.

You’ll learn:

  • Data-driven strategies to get your event discovered from Mike Bronfin and Virginia Maloney, product marketing managers at Instagram and Facebook Events
  • How to use the platforms to reach a local audience and build your event’s community
  • How five events have used the “event discovery flywheel” to grow their followings and attendance


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