This marketing engine is one of 2018’s top rated platforms for promoting events and campaigns. Its features include tools for email and social media marketing, creating landing pages, search engine optimization (SEO), and more.
HubSpot’s Lead Management feature lets you cultivate, score, and track leads, and the software also allows you to use data analytics to track and optimize your event marketing plan to measure your success and fine tune your approach.
This platform’s ‘inbound’ approach puts more tools for driving business growth into your hands, from attracting potential attendees, converting them, and closing with them as new and returning customers.
Marketo is another marketing automation platform that makes developing and refining campaigns a user-friendly experience that need not involve any coding by users — which is particularly important for the mid-size companies that Marketo is designed for. Like HubSpot, Marketo offers a range of digital marketing tools that can be used to promote your event around the clock, including SEO, analytics, landing pages, and automated email functions. The email marketing feature triggers email outreach when potential attendees do things like share on social channels or check-in online at related events.
Hatchbuck is particularly well-suited for small businesses who want to cultivate and follow up with their audience. Its automated email campaign tool generates alerts when prospective customers or attendees take action, allowing a small marketing team to nurture leads and drive conversions.
If you want a marketing automation and resource management tool with powerful analytics features, this aspect of the Adobe Marketing Cloud might be the product for you. It’s designed to integrate well with Analytics, Target, and other Adobe systems, and provides detailed reporting by virtue of being intended for use by large-scale enterprises.
Though scale is one of its strengths, Adobe Campaign can handle detailed work. With the email feature, the option of tracking recipients’ previous behaviors and interests gives you the ability to personalize emails to the desired extent.
Credits: Bizzabo Blog