Radio frequency identification is, in my humble opinion, the wave of the future. I recently attended a conference where I watched a presentation given by Will Travis, co-founder of Sid Lee. Travis explained how his company incorporated RFID technology into their C2 Montreal conference, to great success. I was blown away by just how many aspects of an event were improved by implementing an RFID system. In addition to speeding up registration time, incorporating RFID technology into events will help with both qualitative and quantitative data analysis, thereby making it easier for planners to target what worked during their event and what didn’t. In this way, it will be easier to foster repeat attendees. RFID also has the potential to allow attendees to become more engaged with the event across various social platforms. Raffles and contests can be entered and the winners determined; pictures can be sent, social media can be updated, and check-in can all be done and (more importantly monitored), using RFID technology.
Event apps capable of onsite Gamification and Polls
Event apps have taken the industry by storm in the last few years. Gone are the days where bulky, paper event guides are thrust at attendees to explain different activities, break down the event schedule, and give speaker information. Instead, event apps have incorporated all these aspects, while simultaneously giving attendees access to a committed back channel where they can socialize with other participants, and expand their network, before, during and after an event.
Though event apps are admittedly helpful, they now have a new hurdle to face.
- Producing an application to be used for one event is costly, time consuming, and inefficient, as users must learn how to interact with the app for each new event attended.
- Phone storage space is very important to consumers. Many are hesitant to download an application that they will only use once.
- Thus, event apps that can continue to deliver value to customers beyond the date of the event itself, are going to become a huge trend.
Virtual Reality (VR)
Virtual Reality is another relatively new form of technology that can change the future of events. Virtual information booths are a new trend at meetings and conferences. BizBash employed two of these helpful virtual assistants at their Innovation Expo in October to answer frequently asked attendee questions, and to disseminate specific booth information to attendees. VR is a great way to up attendee engagement during events. Combining the uses of VR with the portability of wearable technology is going to be the future of event management.
Credits: Social Tables